[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.spojnice.cz\/jaky-dopad-melo-gdpr-pro-male-firmy\/#Article","mainEntityOfPage":"https:\/\/www.spojnice.cz\/jaky-dopad-melo-gdpr-pro-male-firmy\/","headline":"Jak\u00fd dopad m\u011blo GDPR pro mal\u00e9 firmy","name":"Jak\u00fd dopad m\u011blo GDPR pro mal\u00e9 firmy","description":"GDPR je z\u00e1kon o ochran\u011b https:\/\/www.lidovky.cz\/foto.aspx%3Fr%3Dln_kultura%26c%3DA171109_111959_ln_kultura_ele osobn\u00edch \u00fadaj\u016f. V platnost vstoupil na ja\u0159e leto\u0161n\u00edho roku. Jeho hlavn\u00edm bodem, kter\u00fd zamotal hlavu mnoh\u00fdm mana\u017eer\u016fm, je jeho zp\u0159\u00edsn\u011bn\u00ed nakl\u00e1d\u00e1n\u00ed s osobn\u00edmi \u00fadaji. Ani zam\u011bstnanci firmy ji\u017e nesm\u00ed s daty o z\u00e1kazn\u00edkovi v r\u00e1mci v\u00fdkonu sv\u00e9 pr\u00e1ce voln\u011b nakl\u00e1dat, n\u00fdbr\u017e v\u0161e mus\u00ed b\u00fdt kontrolov\u00e1no. V prvn\u00edch m\u011bs\u00edc\u00edch prakticky […]","datePublished":"2019-09-24","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.spojnice.cz\/author\/#Person","name":"spojnice.cz\n","url":"https:\/\/www.spojnice.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/87132efef9f5972c3e770e1fb0907fb3dcc1311f82da5f30bffbae0bd81cf8c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/87132efef9f5972c3e770e1fb0907fb3dcc1311f82da5f30bffbae0bd81cf8c0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"spojnice.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.spojnice.cz\/wp-content\/uploads\/img_a363407_w1755_t1576136859.jpg","url":"https:\/\/www.spojnice.cz\/wp-content\/uploads\/img_a363407_w1755_t1576136859.jpg","height":0,"width":0},"url":"https:\/\/www.spojnice.cz\/jaky-dopad-melo-gdpr-pro-male-firmy\/","about":["Business"],"wordCount":500,"articleBody":"GDPR je z\u00e1kon o ochran\u011b  https:\/\/www.lidovky.cz\/foto.aspx%3Fr%3Dln_kultura%26c%3DA171109_111959_ln_kultura_ele osobn\u00edch \u00fadaj\u016f. V platnost vstoupil na ja\u0159e leto\u0161n\u00edho roku. Jeho hlavn\u00edm bodem, kter\u00fd zamotal hlavu mnoh\u00fdm mana\u017eer\u016fm, je jeho zp\u0159\u00edsn\u011bn\u00ed nakl\u00e1d\u00e1n\u00ed s osobn\u00edmi \u00fadaji. Ani zam\u011bstnanci firmy ji\u017e nesm\u00ed s daty o z\u00e1kazn\u00edkovi v r\u00e1mci v\u00fdkonu sv\u00e9 pr\u00e1ce voln\u011b nakl\u00e1dat, n\u00fdbr\u017e v\u0161e mus\u00ed b\u00fdt kontrolov\u00e1no.  V prvn\u00edch m\u011bs\u00edc\u00edch prakticky nikdo nev\u011bd\u011bl, jak\u00e1 p\u0159esn\u011b jsou omezen\u00ed \u010di povinnosti a vzniklo z toho mnoho zmatk\u016f. Samoz\u0159ejm\u011b prob\u011bhla r\u016fzn\u00e1 \u0161kolen\u00ed, av\u0161ak ta se t\u00fdkala obvykle pouze vedouc\u00edch pracovn\u00edk\u016f a ti \u010dasto bu\u010f sami dob\u0159e neporozum\u011bli, nebo nedok\u00e1zali informace sv\u00fdm pod\u0159\u00edzen\u00fdm spr\u00e1vn\u011b p\u0159edat. Velk\u00e9 firmy byly celkem nezasa\u017eeny, nebo\u0165 m\u011bly u\u017e d\u00e1vno pevn\u00e1 pravidla ohledn\u011b nakl\u00e1d\u00e1n\u00ed s \u00fadaji klient\u016f, obvykle proto, aby se vyhnuly p\u0159\u00edpadn\u00fdm skand\u00e1l\u016fm. I zde byly samoz\u0159ejm\u011b nutn\u00e9 ur\u010dit\u00e9 \u00fapravy, av\u0161ak celkem vzato obdob\u00ed p\u0159echodu na nov\u00fd z\u00e1kon zvl\u00e1dly bez v\u011bt\u0161\u00edch probl\u00e9m\u016f. Co ale znamenalo GDPR pro mal\u00e9 firmy? Mnoh\u00e9 z nich nev\u011bd\u011bly, jak si se z\u00e1konem poradit. Jednalo se p\u0159edev\u0161\u00edm nap\u0159\u00edklad o men\u0161\u00ed call centra, kter\u00e1 s citliv\u00fdmi \u00fadaji pracuj\u00ed b\u011b\u017en\u011b. Nyn\u00ed si nebyli jisti, co si mohou dovolit a co ne. \u0158e\u0161en\u00ed samoz\u0159ejm\u011b p\u0159i\u0161lo pom\u011brn\u011b brzy v podobn\u011b souhlasu se zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f, kter\u00e9 z\u00e1kazn\u00edk podepsal a kdy d\u00e1val souhlas k tomu, aby dan\u00e1 firma jeho \u00fadaje pou\u017e\u00edvala. T\u00edm bylo z\u00e1konu u\u010din\u011bno zadost a nebylo nutn\u00e9 nic p\u0159\u00edli\u0161 m\u011bnit. Velk\u00e9, zaveden\u00e9 firmy s t\u00edm samoz\u0159ejm\u011b p\u0159\u00edli\u0161 probl\u00e9m\u016f nem\u011bly. H\u016f\u0159e na tom byly pr\u00e1v\u011b men\u0161\u00ed podniky.  Vra\u0165me se znovu k p\u0159\u00edkladu call centra. Pokud klient nedal souhlas s GDPR, nem\u011bli by dle z\u00e1kona dan\u00e9 \u010d\u00edslo v\u016fbec pou\u017e\u00edvat. Probl\u00e9m nast\u00e1v\u00e1 ve chv\u00edli, kdy se specializuje na tzv. \u201estuden\u00e9 hovory\u201c, tedy vol\u00e1n\u00ed z\u00e1kazn\u00edk\u016fm konkurence. Zde potenci\u00e1ln\u00ed klient nemohl ani souhlas podepsat. Nutno \u0159\u00edci, \u017ee pro \u010d\u00e1st mal\u00fdch firem bylo GDPR prakticky likvida\u010dn\u00ed. Obvykle nedok\u00e1zali p\u0159esv\u011bd\u010dit sv\u00e9 z\u00e1kazn\u00edky, aby souhlas se zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f podepsali, a tak museli skon\u010dit, nebo\u0165 nemohli vykon\u00e1vat svou \u010dinnost. Na druhou stranu jsou i mal\u00e9 podniky, kter\u00e9 v\u0161e ust\u00e1ly bez v\u011bt\u0161\u00edch ztr\u00e1t. Zde z\u00e1le\u017e\u00ed p\u0159edev\u0161\u00edm na pov\u011bsti dan\u00e9 firmy a na jej\u00ed strategii. Byl to boj o to, kdo si dok\u00e1\u017ee z\u00e1kazn\u00edky udr\u017eet. P\u0159e\u017eili jen ti nejlep\u0161\u00ed.                                                                                                                                                                                                                                                                                                                                                                                         4.2\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak\u00fd dopad m\u011blo GDPR pro mal\u00e9 firmy","item":"https:\/\/www.spojnice.cz\/jaky-dopad-melo-gdpr-pro-male-firmy\/#breadcrumbitem"}]}]